Calculator
The calculator is classic, but we emphasized the size of the controls and put color on all dynamic interconnected parameters.
About the client
In the dynamic world we all live in, Bulgarian-American Credit Bank sees its role as one of the drivers of changing economic models and development policies by integrating the green idea into them. Its mission is to offer innovative financial solutions based on green banking, social banking, and sustainable banking.
4
Months
Team work on the development of the entire site
57
Screens
With a unique design based on the results of UX tests
35
Coffees
Drunk during work
Brief
We are looking for a new vision that corresponds to the old one and especially to the BACB brand. With more readability of the elements. We also need new product calculators, a refresh of the administration and more opportunities for dynamic components and flexibility in creating new pages by our team.
Problems
Insufficiently convenient navigation to products, need for a fresher and easier to use for BACB customers. Building a unified graphic line for all sites and microsites of the bank.
Colors
We derived the palette from the bank's logo, but broke it up by adding green and several shades - thus emphasizing the eco and green attitude strongly represented in BACB's policy.
Primary
Accent
Supporting
Font
The Fira Sans font has gathered in itself a clear geometry that makes it readable, but at the same time small characteristic details appear in it. The large set of weights gave full freedom to build a dynamic hierarchy in the content and to "play" with the thicknesses.
Icons
We approached the icons with a seemingly retro density, which we broke up with geometric thin lines that gave us the necessary detail.
Site map
We mentioned that the site architecture brings together the full range of services and corporate content that a developed bank has. This is exactly what requires well-built guidelines and dynamic components, with which our clients can freely build pages for each new communication through the administration.
Corporate site
To lighten the upper part of the site, we developed the main service directions in a separate navigation bar, which is visualized according to the scrolling direction - it is light when it is at the top of the screen and in negative when it is at the bottom.
Functionality
Double Homepage
The two main groups of customers - individual and business - suggest different content and product range. This is most easily solved by building two homepages that separate and serve these groups.
Inner pages
Online opening of a bank account and card
CHISTA SMETKA is a product aimed at people with regular monthly income - salary, rental income, fees, copyrights and others. The terms of the current account provide customers with the opportunity to have their funds without paying a monthly service fee - and not for a certain promotional period, but INDEFINITELY.
Landing Page
Digital wallet
Convenient and secure electronic payment. Pay contactlessly with your phone at any merchant or on the Internet, without using your physical card.
Responsive
The site is optimized for mobile devices, with a responsive design that adjusts to fit the screen size of the device being used for browsing.
