Website “btvplus.bg”
BTV Media Group is the first private national television broadcaster in Bulgaria and has been a leader
in the media sector since its establishment in 2000. With its news, current affairs programming, TV
series, entertainment, and sports formats, bTV has built strong public trust and set a benchmark for
high-quality content.
BTV+ is a digital platform that combines reliable journalism, diverse content, and convenience for
viewers..
OUR OBJECTIVE WAS TO...
Our task was to transform an outdated website and give it a new look that not only looks
modern, but also works for the benefit of users. In addition to this, we also had to build a UI/UX for a TV application and a mobile one.
Our goal was to create an attractive design
that grabs and holds attention, while at the same time offering convenient and fast solutions for the different devices on which the platform is used.
We placed a strong focus on intuitive user experience — every interaction with the website had to be
clear, logical, and effortless. The most important features needed to be easy to find and access, so
users could reach the information they need in just a few clicks.
Ultimately, our task was not simply to “refresh” the website, but to build a digital space that combines
aesthetics, usability, and efficiency in one.
Old version before the redesign
DESIGN
We created a new website with a modern and engaging visual identity that holds attention and inspires trust. Users now benefit from an intuitive experience — fast, easy, and convenient — with clearly structured functionality and access to the most important content in just a few clicks. The design no longer simply looks impressive; it also supports the business by making every step logical and seamless.
We didn’t forget about the big screen either
The TV app interface was designed with the viewer in mind — clean, user-friendly, and easy to navigate from the comfort of the sofa. The screens are tailored to the specifics of the TV experience, with a clear structure, bold visual accents, and intuitive controls, so content is always within easy reach.
as well as...
Don’t stay indifferent — try the new feature!
You can now vote for the most talented contestants and your favorites in your favorite show!
Do it anywhere through our mobile app!
Pocket TV
We also created a mobile app that brings convenience wherever you go. It offers fast navigation, easy access to content, and a personalized experience — everything you need in just a few taps.
SITE MAP
There’s no way to get lost!
- Series
- Shows
- News Bulletins
- Podcasts
COLOR PALETTE
We selected a vibrant, high-contrast palette that reflects the energy and dynamism of the content. Blue conveys trust and calm, pink and purple add emotion and creativity, while yellow brings light and optimism.
TYPOGRAPHY
Panton was selected for the project — a contemporary grotesque typeface with Bulgarian Cyrillic, distinguished by its clean and modern look. It combines geometric structure with smoothness, which makes it both highly legible and visually appealing.
Design is the stage, and typography is the voice.
RESPONSIVE DESIGN
The website features a responsive design that ensures a seamless user experience across all devices, including TVs. Elements scale dynamically, while navigation remains intuitive and user-friendly.
We also built a smart TV interface that is optimized for large screens and remote control. This allows users to enjoy BTV Plus content directly on their TV without having to use additional devices.
INNER PAGES
Additional website screens that enrich the user experience and contribute to the overall functionality. They complement the structure and features, ensuring complete and consistent navigation and experience.
